WILL YOU BE HUNGRY IN SARAJEVO? A TRIPADVISOR CONTENT ANALYSIS OF LOCAL GASTRO OFFER IN SARAJEVO

Amra Banda, Almir Peštek, Muniba Osmanović, Belma Durmišević

Issue: Vol. 9 (2023)
DOI: 10.35666/25662880.2023.9.80
UDC: 338.48-6:641/642(497.6 Sarajevo)
Pages: 79-92

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Abstract

Sarajevo is a unique tourist destination, renowned for its blend of culture, history, and tradition, which is also reflected in its gastro offer. Numerous establishments in Sarajevo offer a diverse range of local and international cuisines, providing tourists with unique experiences and presenting the city in a distinctive and flavorful way. Reviews from tourists and online review platforms, such as TripAdvisor, have gained significant importance in shaping travelers’ perceptions, destination selections, and travel planning. This paper analyses tourist’ ratings and reviews of local cuisine restaurants on the TripAdvisor website and systematically categorises different dimensions of restaurant offer (restaurant type, cuisine type, dietary restrictions, etc.). The results of this paper provide insights into tourists’ dining experience, and the quality and diversity of the local gastro offer in Sarajevo. It is expected that these findings will make a valuable contribution to the further development of the city’s catering and tourism offer.

Keywords: Sarajevo, TripAdvisor, local cuisine, gastronomy, content analysis